We’re here, We’re beer, get used to it.
Independent Brewers are tired of watching the market share that we created through innovation, quality and taking risks - be bought out by organisations that have disproportionate cash reserves and buying power. ‘Trade bodies” in the UK have continued to prove that they are not able to cope with the rate at which the market is evolving.
Our beer needs to be better, our strategies need to be clearer, our consumer education needs to improve. With >2000 breweries in the UK trying to operate in the same market, we must realise that we are stronger together.
We need to act, and we need to act now. Everyone’s business is at stake.
—
Pete Brown
Executive Director